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Marketing channels : a management view / Bert Rosenbloom

By: Rosenbloom, Bert.
Material type: TextTextPublisher: New York : The dryden Press, 1991Edition: 4th ed.Description: xxii, 707 p. : ill. (graph, charts and maps) ; 24 cm.ISBN: 0-03-032762-8.Subject(s): Marketing | Motivation | Channel concepts | Direct selling | Direct marketing | Physical distribution | Channel management | Pricing | Product | Appraising | Environment | Designing | Promotion
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.129 .R67 1991 (Browse shelf) C.1 Available 1837254

Includes bibliographical references and indexes

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