Marketing channels : a management view / Bert Rosenbloom
By: Rosenbloom, Bert
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Material type: 
TextPublisher: New York : The dryden Press, 1991Edition: 4th ed.Description: xxii, 707 p. : ill. (graph, charts and maps) ; 24 cm.ISBN: 0-03-032762-8.Subject(s): Marketing | Motivation | Channel concepts | Direct selling | Direct marketing | Physical distribution | Channel management | Pricing | Product | Appraising | Environment | Designing | Promotion
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.129 .R67 1991 (Browse shelf) | C.1 | Available | 1837254 |
Includes bibliographical references and indexes
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