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Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

By: Contributor(s): Material type: TextTextPublication details: London : Times mirror books, 1996Edition: 8th edDescription: xxv, 962 p. : col. ill. ,charts, graphs ; 26cmISBN:
  • 0256186715
Subject(s): LOC classification:
  • HF5415.13 .S53 1996
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.13 .S53 1996 (Browse shelf(Opens below)) C.1 Available 1837512
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.13 .S53 1996 (Browse shelf(Opens below)) C.2 Available 1837517
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HF5415.13.P47 2005 Applications in basic marketing : HF5415.13 .P48 2004 Marketing management : HF5415.13 .P48 2004 Marketing management : HF5415.13 .S53 1996 Basic marketing : HF5415.13 .S53 1996 Basic marketing : HF 5415.13 .V56 2000 Cases in strategic marketing management / HF5415.13 .W45 1992 Bringing total quality to sales /

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