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International marketing / Vern Terpstra and Ravi Sarathy

By: Terpstra, Vern.
Contributor(s): Sarathy, Ravi [Joint author].
Material type: TextTextPublisher: Fort Worth : Dryden Press, 2000Edition: 8th ed.Description: xxv, 753 p. : some col. ill. (charts, graphs and map) ; 29 cm.ISBN: 0-03-021112-3.Subject(s): Export marketing | Management | International environment | Global market | Economic environment | Political environment | Legal environment | International product policy | Promotion | Advertising | Pricing | Marketing | E-marketing | Information technologyOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 1416 .T48 2000 (Browse shelf) C.1 Available 3048
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 1416 .T48 2000 (Browse shelf) C.2 Available 174886
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 1416 .T48 2000 (Browse shelf) C.3 Available 174887
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 1416 .T48 2000 (Browse shelf) C.4 Available 174889

Includes bibliographical references and indexes

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