International marketing / Vern Terpstra and Ravi Sarathy
By: Terpstra, Vern
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Contributor(s): Sarathy, Ravi [Joint author].
Material type: 
TextPublisher: Fort Worth : Dryden Press, 2000Edition: 8th ed.Description: xxv, 753 p. : some col. ill. (charts, graphs and map) ; 29 cm.ISBN: 0-03-021112-3.Subject(s): Export marketing | Management | International environment | Global market | Economic environment | Political environment | Legal environment | International product policy | Promotion | Advertising | Pricing | Marketing | E-marketing | Information technologyOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 1416 .T48 2000 (Browse shelf) | C.1 | Available | 3048 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 1416 .T48 2000 (Browse shelf) | C.2 | Available | 174886 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 1416 .T48 2000 (Browse shelf) | C.3 | Available | 174887 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 1416 .T48 2000 (Browse shelf) | C.4 | Available | 174889 |
Includes bibliographical references and indexes
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