Integrated marketing communication Advertising and promotion / Terence A. Shimp
Material type: TextPublication details: Australia : Thomson/South-Western, 2007Edition: 7th edDescription: xx, 629 p. : col. ill. , charts, graphs ; 28cmISBN:- 0324408080
- HF5415.123 .S55 2007
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.123 .S55 2007 (Browse shelf(Opens below)) | C.1 | Available | 3858 | ||
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.123 .S55 2007 (Browse shelf(Opens below)) | C.2 | Available | 173909 | ||
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.123 .S55 2007 (Browse shelf(Opens below)) | C.3 | Available | 18426183 |
Includes bibliographical references and indexes
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