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Integrated marketing communication Advertising and promotion / Terence A. Shimp

By: Material type: TextTextPublication details: Australia : Thomson/South-Western, 2007Edition: 7th edDescription: xx, 629 p. : col. ill. , charts, graphs ; 28cmISBN:
  • 0324408080
Subject(s): LOC classification:
  • HF5415.123 .S55 2007
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.123 .S55 2007 (Browse shelf(Opens below)) C.1 Available 3858
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.123 .S55 2007 (Browse shelf(Opens below)) C.2 Available 173909
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.123 .S55 2007 (Browse shelf(Opens below)) C.3 Available 18426183

Includes bibliographical references and indexes

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