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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.Edition: 5th edDescription: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0132279460
  • 0132221179
  • 9780132221177
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M29 2007
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection HF5415.2 .M29 2007 (Browse shelf(Opens below)) 1-2 Available 3860
Books Books Business, Economics and Law Library Collection HF5415.2 .M29 2007 (Browse shelf(Opens below)) 2-2 Available 14988

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

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