Marketing / Henry Assael
By: Assael, Henry
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Material type: 
TextPublisher: Forth Worth : Dryden Press, 1998Description: xxxi, (various paging) : col. ill. (charts and graphs) ; 28 cm.ISBN: 1-800-782-4479.Subject(s): Marketing | Marketing framework | Market targeting | Market segment | New products | Managing brands | Marketing services | Profit firms | Non profit firms | Distributing products | Distributing services | Retailing | Wholesaler | Advertising | Sales promotions | PricingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .A747 1998 (Browse shelf) | C.1 | Available | 6198 |
Includes bibliographical references and indexes
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