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Marketing / Henry Assael

By: Assael, Henry.
Material type: TextTextPublisher: Forth Worth : Dryden Press, 1998Description: xxxi, (various paging) : col. ill. (charts and graphs) ; 28 cm.ISBN: 1-800-782-4479.Subject(s): Marketing | Marketing framework | Market targeting | Market segment | New products | Managing brands | Marketing services | Profit firms | Non profit firms | Distributing products | Distributing services | Retailing | Wholesaler | Advertising | Sales promotions | PricingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .A747 1998 (Browse shelf) C.1 Available 6198

Includes bibliographical references and indexes

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