Marketing : concepts and strategies / William M. Pride and O.C. Ferrell
By: Pride, William M
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Contributor(s): Ferrell, O. C [Joint author].
Material type: 
TextPublisher: Boston : Houghton Mifflin Company, 2006Edition: Library ed.Description: xxiv, (various paging) : col. ill. ( charts, graphs and map) ; 29 cm.ISBN: 0-618-47445-5 (library ed.); 0-618-47446-3 (student text).Subject(s): Marketing | Distributions decisions | Product decisions | Target market | Customer behavior | Promotion decisions | Pricing Decisions | Product decisions | Global environment | Social responsibility | Ethical responsibilityOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .P658 2000 (Browse shelf) | C.1 | Available | 6199 | |
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Library, Collection of Business Studies and Law New Materials Shelf | Non-fiction | HF 5415 .P658 2000 (Browse shelf) | C.2 | Missing | 6200 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .P658 2006 (Browse shelf) | C.3 | Available | 169729 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .P658 2006 (Browse shelf) | C.4 | Available | 1837514 |
Includes bibliographical references and indexes
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