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Essentials of marketing : a global managerial approach / William D. Perreault, and E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 8th edDescription: xxvii, 592 p. : ill., maps ; 28 cmISBN:
  • 0072894822 (alk. paper)
Subject(s): LOC classification:
  • HF 5415 .P47 2000
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Reference HF5415 .P47 2000 (Browse shelf(Opens below)) C.3 Not For Loan 175200
Books Books Education Library Collection General Collection Non-fiction HF 5415 .M378 2000 (Browse shelf(Opens below)) 1-3 Available 6865
Books Books Education Library Collection General Collection Non-fiction HF 5415 .M378 2000 (Browse shelf(Opens below)) 2-3 Available 6866

Includes index

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