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Essentials of marketing : a global managerial approach / William D. Perreault, and E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 8th edDescription: xxvii, 592 p. : ill., maps ; 28 cmISBN:
  • 0072894822 (alk. paper)
Subject(s): LOC classification:
  • HF 5415 .P47 2000
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Reference HF5415 .P47 2000 (Browse shelf(Opens below)) C.3 Not For Loan 175200
Books Books Education Library Collection General Collection Non-fiction HF 5415 .M378 2000 (Browse shelf(Opens below)) 1-3 Available 6865
Books Books Education Library Collection General Collection Non-fiction HF 5415 .M378 2000 (Browse shelf(Opens below)) 2-3 Available 6866
Browsing Education Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5387 .M385 2006 Business ethics : HF 5387 .M385 2006 Business ethics : HF 5414.5 .K53 How to win and retain customers / HF 5415 .M378 2000 Essentials of marketing : HF 5415 .M378 2000 Essentials of marketing : HF 5415.12 .M29 2008 Marketing research: HF5415.13 .A35 2010 Strategic market management :

Includes index

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