Essentials of marketing : a global managerial approach / William D. Perreault, and E. Jerome McCarthy
Material type: TextPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 8th edDescription: xxvii, 592 p. : ill., maps ; 28 cmISBN:- 0072894822 (alk. paper)
- HF 5415 .P47 2000
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Business, Economics and Law Library Collection | Reference | HF5415 .P47 2000 (Browse shelf(Opens below)) | C.3 | Not For Loan | 175200 | ||
Books | Education Library Collection General Collection | Non-fiction | HF 5415 .M378 2000 (Browse shelf(Opens below)) | 1-3 | Available | 6865 | ||
Books | Education Library Collection General Collection | Non-fiction | HF 5415 .M378 2000 (Browse shelf(Opens below)) | 2-3 | Available | 6866 |
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HF 5387 .M385 2006 Business ethics : | HF 5387 .M385 2006 Business ethics : | HF 5414.5 .K53 How to win and retain customers / | HF 5415 .M378 2000 Essentials of marketing : | HF 5415 .M378 2000 Essentials of marketing : | HF 5415.12 .M29 2008 Marketing research: | HF5415.13 .A35 2010 Strategic market management : |
Includes index
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