TY  - BOOK
AU  - Cooper,Robert G.
TI  - Winning at new products: accelerating the process from idea to launch 
SN  - 0201563819
AV  - HF5415.153 .C65 1993
PY  - 1993///
CY  - New York
PB  - Addison-Wesley publishing company.
KW  - New products
KW  - Product development
KW  - Makert
N1  - Includes  index
ER  -