TY  - BOOK
AU  - Ryan,Christopher
TI  - The master marketer: how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success 
SN  - 074941233X
AV  - HF5415 .R93 1993
PY  - 1993///
CY  - Rockville
PB  - IdeaWorks
KW  - Marketing
KW  - Advertising
N1  - Includes index, glossary and resources
ER  -