TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,Steve
TI  - Global marketing management: changes, challenges and new strategies 
SN  - 0199267529
AV  - HD62.4 .L44 2005
PY  - 2005///
CY  - New York
PB  - Oxford University Press
KW  - Global marketing
KW  - Marketing management
KW  - New strategies
N1  - Includes bibliographical references and index
ER  -