TY  - BOOK
ED  - Harvard business school
ED  - Harvard business school
TI  - Harvard business review on brand management
SN  - 1-57851-144-5 (alk. paper)
AV  - HD 69 .B7H37 1999
PY  - 1999///
CY  - Boston
PB  - Harvard Business School Press
KW  - Brand name
KW  - Mass media
KW  - Premium brand
KW  - Private labers
KW  - Product brand
KW  - Management
KW  -  Product promotion
N1  - Includes index
ER  -