TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Fundamentals of marketing research: Naresh Malhotra [Ed.]
SN  - 987-1-4129-2123-7
AV  - HF 5415.2 .F86 2007
PY  - 2007///
CY  - Thousand Oaks, CA: 
PB  - Sage Publications, 
KW  - Marketing research
N1  - Includes bibliographical references
ER  -