TY  - BOOK
AU  - Franses,Philip Hans
AU  - Paap,Richard
TI  - Quantitative models in marketing research
SN  - 9780521801669
AV  - HF5415.2 .F714 2001
PY  - 2001///
CY  - New York
PB  - Cambridge University Press.
KW  - Marketing research
N1  - Includes bibliography  and index
ER  -