TY  - BOOK
AU  - Wong, Kenneth B......[et..al]
TI  - Case book to accompany basic marketing: a global-managerial approach
SN  - 0070952345
AV  - HF5415.13 .M369 2005
PY  - 2005///
CY  - Toronto
PB  - McGraw-Hill Ryerson
ER  -