TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles and practice 
SN  - 0-13-014549-1
AV  - HF5823 .W45 1989
PY  - 1989///
CY  -  New Jersey
PB  - Prentice Hall.
KW  - Advertising
KW  - marketing
N1  - Includes  index
ER  -