TY  - BOOK
AU  - Anton,Jon
TI  - Customer relationship management: making hard decisions with soft numbers 
SN  - 0134384741
AV  - HF 5415.5 .A58 1996
PY  - 1996///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Customer relations
KW  - Management
KW  - Statistical models
KW  - Customer relationship Management
KW  - Case studies
KW  - Changing corporate cultures
N1  - Includes bibliographical references (p. 179-181) and index
ER  -