TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072865784
AV  - HF5415 .D89 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Business marketing
N1  - Includes bibliographical references and index
ER  -