TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic media
SN  - 0534262740 (acidfree paper)
AV  - P96 .M34.A4 1997
U1  - 384.54/068 20
PY  - 1997///
CY  - Belmont
PB  - Wadsworth Pub
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index
ER  -