TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 978-81-203-2066-6
AV  - HF1416 .K44 2002
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Global marketing
KW  - s
KW  - Environment
KW  - Social environment
KW  - Cultural environment
KW  - Marketing programs
KW  - Targeting global market
KW  - Market information
KW  - Market research
KW  - Global advertising
KW  - Physical  distribution
N1  - Includes  indexes
ER  -