TY  - BOOK
AU  - Sutherland,Jonathan
AU  - Canwell,Diane
TI  - Key concepts in marketing
SN  - 140391527X 
AV  - HF5412 .S88 2004
PY  - 2004///
PB  - New York, Palgrave Macmillan.
KW  - Marketing
N1  - Includes index
ER  -