TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: how to do it, how to profit from it 
SN  - 0750659815 
AV  - HF 5415.127 .M33 2004
PY  - 2004///
CY  - New York
PB  - Elsevier/Butterworth-Heinemann
KW  - Market segmentation
KW  - Market mapping
KW  - Market setting
KW  - Portfolio matrix
KW  - Market transformation
KW  - Organizational issues
N1  - Includes index
ER  -