TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 0-534-62510-X
AV  - HF 5825 .J49 2005
PY  - 2005///
CY  - Canada
PB  - Thomson/Wadsworth
KW  - Adversing
KW  - Marketing communication
KW  - Sales promotion
KW  - Development
N1  - Include index
ER  -