TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 9788120333048
AV  - HF5823 .W45  2006
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising
N1  - Include  ndex
ER  -