TY  - BOOK
AU  - Ratner,Bruce
TI  - Statistical modeling and analysis for database marketing: effective techniques for mining big data 
SN  - 1574443445 (alk. paper)
AV  - HF 5415.126 .R38 2003
PY  - 2003///
CY  - Boca Raton
PB  - Chapman & Hall/CRC
KW  - Database marketing
KW  - Statistical methods
KW  - Big data
N1  - Includes bibliographical references and index
ER  -