TY  - BOOK
AU  - Gregory, James R. 
AU  - Wiechmann, Jack G.
TI  - Leveraging the corporate brand
SN  - 0-8442-3444-3
AV  - HF 5415.13 .G74 1997
PY  - 1997///
CY  - Chicago
PB  - NTC Business Books
KW  - Brand name product
KW  - Marketing
KW  - Management
KW  - Corporate branding
N1  - includes index
ER  -