TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles & practice 
SN  - 0-13-597881-5
AV  - HF5823 .W45 1998
PY  - 1998///
CY  -  New Jersey
PB  - Prentice Hall.
KW  - Advertising
N1  - Includes  index
ER  -