TY  - BOOK
AU  - Drozdenko,Ronald G.
AU  - Drake,Perry D.
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 0-7619-2357-8 
AV  - HF 5415.126 .D76 2002
PY  - 2002///
CY  - London
PB  - SAGE Publications
KW  - Database marketing
KW  - Electronic commerce
N1  - Includes bibliographical references and indexes
ER  -