TY  - BOOK
AU  - Hagel III,John
AU  - Armstrong,Arthur G.
TI  - Net gain: expanding markets through virtual communities 
SN  - 0-87584-759-5 
AV  - HF5415.1265 .H34 1997
PY  - 1997///
CY  - Boston
PB  - Harvard Business School Press
KW  - Internet marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. 221-224) and index
ER  -