TY  - BOOK
AU  - Kitaly, Fred Boniface
TI  - Assessment of challenges in mobile advertisements : : a case of Vodacom Mwanza city 
AV  - DIS HF 6125 .K58 2014
PY  - 2014///
CY  - Dodoma
PB  - The University of Dodoma
KW  - Mobile advertisements
KW  - Mwanza
KW  - Mobile marketing
KW  - Vodacom
KW  - Marketing
KW  - SMS marketing
KW  - MMS
KW  - Research design
KW  - Sampling techniques
KW  - Data collection
KW  - Data collection procedure
KW  - Data analysis
KW  - Ethical considerations
N1  - Includes references
ER  -