TY  - BOOK
AU  - Stafford,Marla R.
AU  - Faber,Ronald J.
TI  - Advertising, promotion, and new media
SN  - 81-203-2739-X
AV  - HF6146.I58 A39 2005
PY  - 2005///
CY  - New York
PB  - M.E. Sharpe
KW  - Internet advertising
KW  -  Business Advertising
KW  - Media promotions
N1  - Includes bibliographical references and index
ER  -