TY  - BOOK
AU  - Weaver,J.Clark
TI  - Broadcast copywriting as process: a practical approach to copywriting for radio and television 
SN  - 0582284562 (pbk.)
AV  - HF5825 .W38 1984
U1  - 659.14 19
PY  - 1984///
CY  - New York
PB  - Longman
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes index
ER  -