TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0471448451
AV  - HF5415.2 .M33 2004
PY  - 2004///
CY  - New Jersey
PB  - J. Wiley
KW  - Marketing research
KW  - Marketing research industry
N1  - Includes  index
ER  -