TY  - BOOK
AU  - McAdams,Katherine C.
AU  - Yopp,Jan Johnson
TI  - Reaching audiences: a guide to media writing 
SN  - 0023783516
AV  - P 96 A88M33 1996
U1  - 808/.066302 20
PY  - 1996///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Authorship
KW  - Audiences
KW  - Report writing
N1  - Includes bibliographical references and index
ER  -