TY  - BOOK
AU  - Mortensen,Kurt W.
TI  - Maximum influence: the 12 universal laws of power persuasion 
SN  - 0814472583
AV  - BF637.P4 M67 2004
U1  - 153.8/52 22
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Success
KW  - Psychological aspects
N1  - Includes bibliographical references (p. 221-232) and index; Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004000847.html
ER  -