TY  - BOOK
AU  - Wambura, Rhoba P.
TI  - The Influence of brand name on consumer's purchasing decision: a case of mobile phone in Dae es salaam 
AV  - DIS HD 69 .B7W36 2015
PY  - 2015///
CY  - Dodoma
PB  - University of Dodoma
KW  - Brand name products
KW  - Dar es salaam
KW  - Brand
KW  - Brand name
KW  - Brand recall
KW  - Brand judgement
KW  - Purchasing decision
KW  - Mobile phones
KW  - Brand attitudes
KW  - Brand associations
KW  - Business names -- Dar es salaam
ER  -