TY  - BOOK
AU  - Makala, Audifas Protas
TI  - The Application of marketing management in non governmental organizations (NGOs) in Tanzania: a case study of Morogoro municipality 
AV  - DIS HF 5415.5 .M35 2015
PY  - 2015///
CY  - Dodoma
PB  - The University of Dodoma
KW  - Marketing Management
KW  - Morogoro
KW  - marketing
KW  - Marketing orientation
KW  - Marketing segmentation
KW  - Marketing planning
KW  - Marketing statement
KW  - Marketing analysis
KW  - Scientific management theory
KW  - Classical management theory
KW  - Kouzes theory
KW  - Posner's theory
KW  - Customer services
ER  -