TY  - BOOK
AU  - Shafii, Mwanaidi
TI  - The influence of brand name on consumer's buying decision : : a case of mobile phone in Dodoma municipality 
AV  - DS HD 69 .B7S53 2014
PY  - 2015///
CY  - Dodoma
PB  - The University of Dodoma
KW  - Brand name products
KW  - Dodoma, Tanzania
KW  - Business names
KW  - Brand image
KW  - Brand recall
KW  - Buying intention
KW  - Sample size
KW  - Research method
KW  - Face to face interview
KW  - Data collection procedures
KW  - Data collection techniques
N1  - Includes references
ER  -