TY  - BOOK
AU  - Steven, Salema Soter
TI  - Relationship between marketing mix strategies and customer satisfaction on media industry in Tanzania: a case study of Tanzania broadcasting corporation 
AV  - DIS HF 5415.52 .T36S74 2011
PY  - 2011///
CY  - Dodoma
PB  - The university of Dodoma
KW  - Marketing mix
KW  - Customer satisfaction
KW  - Customer services
KW  - Media industry
KW  - Product
KW  - Price
ER  -