TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788120330443
AV  - HF5415.2 .M36 2007
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research
N1  - Includes  reference and index
ER  -