TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 007236020
AV  - HF 5415.33 .H39 2000
U1  - 658.8/342/0973 21
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
KW  - Buyer behavior
KW  - Market analysis
KW  - Variations
KW  - marketing
N1  - Includes references name index and subject index
ER  -