TY  - BOOK
AU  - Batra,  Rajeev 
AU  - Deere, Richard
AU  - Deutch, Andrew
AU  - Kendrick,Robert
AU  - Orme,George
AU  - Ratner, Bruce
AU  - Rempala, Russs
AU  - Sharma, Dhiraj
AU  - Shepard, David
TI  - The new direct marketing: how to implement a profit-driven database marketing strategy 
SN  - 0070580561
AV  - HF5415.126 .N49 1998
PY  - 1998///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Brands
N1  - Includes index
ER  -