TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation 
SN  - 1844800253
AV  - HF 1416 .D66 2004
PY  - 2004///
CY  - London
PB  - Thomson
KW  - International marketing
N1  - Includes references and index
ER  -