TY  - BOOK
AU  - Ghosh, P. K.
TI  - Industrial marketing
SN  - 978 019567794 2
AV  - HF 5415.1263 .G46 2006
PY  - 2006///
CY  - Oxford
PB  - Oxford University Press
KW  - Selling
KW  - Customer satisfaction
KW  - Loyalty
KW  - Retention
KW  - Marketing research
KW  - Industrial products
N1  - includes index
ER  -