TY  - BOOK
AU  - Abraham, John Augustino
TI  - Factors influencing adoption of digital marketing in commercial banks operating in Tanzania: a case of Dar es salaam city 
AV  - DIS HF 5548.325 .T36A27 2018
PY  - 2018///
CY  - Dodoma
PB  - The University of Dodoma
KW  - Electronic commerce
KW  - Internet
KW  - Digital media
KW  - Mobile phones
KW  - Information revolution
KW  - Online channels
KW  - Marketing channels
KW  - Dar es salaam, Tanzania
N1  - Includes references
ER  -