TY  - BOOK
AU  - Masterson, Rosalind
AU  - Phillips, Nichola
AU  - Pickton, David
TI  - Marketing: an introduction 
SN  - 978 152642632 1
PY  - 2017///
CY  - London
PB  - SAGE publications
KW  - Buyer behaviour
KW  - Marketing research
KW  - Market segmentation
KW  - Targeting
KW  - Product
KW  - Service products
KW  - Promotion
KW  - Place
KW  - Price
KW  - Building brands
KW  - Planning
N1  - Includes index
ER  -