TY  - BOOK
AU  - KELLEY, Larry D.
AU  - JUGENHEIMER, Donald W
TI  - Advertising media planning:        : A brand management approach
SN  - 978-81-203-2529-6
AV  - HF 5826.5 .K45 2004
PY  - 2004///
CY  - New Delhi
PB  - Prentice hall of India
KW  - Media
KW  - Target Audience
KW  - Seasonality
KW  - Competitive analysis
KW  - Media plan
KW  - Test plans
N1  - Includes index
ER  -