TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 978-81-203-2529-6
AV  - HF5826.5 .K45 2004
PY  - 2004///
CY  - New Delhi
PB  - M.E sharpe
KW  - Advertising
KW  - Media Planning
KW  - Planning
N1  - Includes  index
ER  -