TY  - BOOK
AU  - Jethwaney,Jaishri N.
AU  - Jain,Shruti
TI  - Advertising management
SN  - 0195678435
AV  - HF5823 .J48 2006
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising
KW  - Management
N1  - Includes references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0724/2006284078-d.html
ER  -